Jasmine Jethwa
Illustrator | Graphic Designer
CANNACARDS
YCN COMPETITION: UK GREETINGS BRIEF | Create a collection of a set of greeting cards, notecards, wrapping paper and a gift bag.
CANNACARDS | After my survey result, I realised there was a gap in the market for marijuana themed cards. CannaCards are fun, interactive cannabis themed cards which are suitable for any occasion including 420, a day celebrated for smoking cannabis on the 4th of April. It is also a code name "4:20" indicating “it’s time to smoke up”. The cards and notecards are made from hemp which is a sustainable material. The right inner page is based on the idea of LSD blotter art, which is perforated with artwork, however these are cut into the perfect size to roll for the tips of your joints or can be used as a poster, so the overall design is sustainable. The card design has an interactive element and shows either 4:20 or a cannabis leaf depend ending on which way you rotate the acetate creating an optical illusion.
THE CARDS
THE ENVELOPE
THE NOTECARDS
THE SET
BRAND IDENTITY
For the brand identity, I went for a bright psychedelic colour palette which was influenced from the design of the gift wrap. Each card from the set follows the colour ways from one of the 5 leaves.
