Jasmine Jethwa
Illustrator | Graphic Designer
PACKAGING
NATURALE
NaturAle is perfect for relaxation after a long day and positions itself in the premium drinks market. Aimed at the 21+ market of
health-conscious young professionals looking for something new. NaturAle is stripped back to natural ingredients and is sustainable as it runs on the ‘milkman model’. The bottle has the brand name embossed in the glass as the bottles will be reused many times. The main packaging is the wrap made from 100% recycled paper. The wrap and label shows the organic side with the hand-crafted lino print. When the user opens the wrap there is a mandala on the inside, that can be reused as a poster or gift-wrap. The mandala is used for concentration and to regain focus. The bottle tops can also be reused to make crafts.
GUESS WHO'S BACK?
The design of the packaging fanning out spreads out loud and proud on a shelf with confidence just like how women should not be hiding anything about menstruation. The product targets 18-28 years women that are either ‘the badass’ confident ladies or the ‘shy ones’ who are self-conscious to talk about their periods and turns them into the confident women they should be. The individual tampon packaging allows the user to grab one on the go whenever they need. It is also sustainable as the packaging is used for the disposal of the tampon. Guess who’s back? is a question encouraging the user to start the conversation on periods and not be embarrassed on something that should be normalized. The touch points were options that would be helpful during a period such as period underwear and a range of chocolates for those cravings. The chocolates are named after different moods as another way to start the conversation.
CANNACARDS
After my survey result, I realised there was a gap in the market for marijuana themed cards. CannaCards are fun, interactive cannabis themed cards which are suitable for any occasion including 420,
a code name 4:20 indicating “it’s time to smoke up”. The cards have an interactive design on the front that switches between two designs. The right inner page is based on the idea of LSD blotter art, which is perforated with artwork, however these are cut into the perfect size to roll for the tips of your joints or can be used as a poster. The cards and notecards are made from hemp which is a sustainable material.
TAKE A STANCE
Creating a campaign for the NHS. The NHS cares about your general wellbeing and is always there for you. The outcome was a ‘Care Kit’ that demonstrates how the NHS is more than just an institution or service. The Care Kits are intended to be available at common, public spaces where anyone can feel free to have their own ‘Care Kit’, this exemplifies the NHS’s key features of being free and
non-discriminatory. The accessibility of these shows how it is easy to reach the NHS service. The main objective of the Care Kit is that it is available to anyone, including the ones that may not be privileged enough to have the simple items in the kit.
To them, not only do the items themselves become useful, but there is also a sense of acceptance and care in the gesture of the NHS.