BRANDING

GUESS WHO'S BACK?

The design of the packaging fanning out spreads out loud and proud on a shelf with confidence just like how women should not be hiding anything about menstruation. The product targets 18-28 years women that are either ‘the badass’ confident ladies or the ‘shy ones’ who are self-conscious to talk about their periods and turns them into the confident women they should be. The individual tampon packaging allows the user to grab one on the go whenever they need. It is also sustainable as the packaging is used for the disposal of the tampon. Guess who’s back? is a question encouraging the user to start the conversation on periods and not be embarrassed on something that should be normalized. The touch points were options that would be helpful during a period such as period underwear and a range of chocolates for those cravings. The chocolates are named after different moods as another way to start the conversation.

NATURALE

NaturAle is perfect for relaxation after a long day and positions itself in the premium drinks market. Aimed at the 21+ market of
health-conscious young professionals looking for something new. NaturAle is stripped back to natural ingredients and is sustainable as it runs on the ‘milkman model’. The bottle has the brand name embossed in the glass as the bottles will be reused many times. The main packaging is the wrap made from 100% recycled paper. The wrap and label shows the organic side with the hand-crafted lino print. When the user opens the wrap there is a mandala on the inside, that can be reused as a poster or gift-wrap. The mandala is used for concentration and to regain focus. The bottle tops can also be reused to make crafts.

EARTHBEAT

The theme being invisibility, the category sector being Cultural & Creative and the brand angle being sustainability.

The problem: festivals consume a lot of energy.

The solution: a festival that is completely self-sufficient on its own energy as well as being completely UV during the night.

EarthBeat is the ultimate sustainable UV festival that occurs during a weekend at the end of summer. During the year the solar panels harness the suns energy to use for the festival and the dancefloor converts the kinetic energy from the floor into sound and lighting, engaging the user in a sustainable experience. The festival is completely paper free and there are no single use plastics on site.

The logo depicts the UV sun rays and the movement of energy, under UV light the logo glows so it incorporates the black light theme. The coloured dots are used to create a variety of branding patterns.