NATURALE

BRIEF | Your client is a producer of a CBD infused, non-alcoholic craft beer, designed to offer the perfect end of the day, wind down drink without the negative effects of drinking. The product is sold in a crate of 12 bottles via an online subscription service. Design two touchpoints as a minimum; the bottle design and a one-page website that explains the product and the preposition.

NATURALE aims itself at the 21+ market of health concious young professionals looking for something new. NaturAle is stripped back to natural ingredients. It is sustainable as it runs on the ‘milkman model’ where you return and refill via the subscription service. The bottle has the brand name embossed in the glass as the bottles will be reused many times as this is more durable. The main packaging is the wrap made from 100% recycled paper with a Lino print on the outside and when the user opens the wrap, there is a mandala on the inside,

(this can be used as gift wrap or a poster on your wall). The mandala is used for concentration and to regain focus. NaturAle is perfect for relaxation after a long day and positions itself in the premium drinks market and encourages their users to recycle. The website also allows the user to relax by creating their own mandalas. The bottle tops also include a mandala design so the user can reuse them to create decorative crafts such as jewellery and poker chips.