GUESS WHO'S BACK?

GUESS WHO'S BACK? | The design of the packaging is based on the idea of conversing about periods and feeling more confident about them. During my research I carried out a survey on the conversation on periods. I discovered 12% of females that responded are still embarrassed of talking about periods and walking out holding a box of tampons/pads. I like the idea of a fan as it sits loud and proud on a shelf and fans out as if it’s not hiding anything, instead it spreads out with confidence just like how women should not be hiding anything about menstruation. The product targets 18-28 years women that are either ‘the badass’ confident ladies or the ‘shy ones’ who are scared to talk about their periods and turns them into the confident women they should be. The individual tampon packaging allows the user to grab one on the go whenever they need.

It is also sustainable as the packaging is used for the disposal of the tampon. Guess who’s back? is a question encouraging the user to start the conversation on periods and not be embarrassed on something that should be normalized. Showing the truth and the real deal about periods.

For the touch points I decided to go with options that would be helpful during a period such as period underwear and a range of chocolates for those cravings. The chocolates are named after different moods so it could be another way to start the conversation.