EARTHBEAT

BRIEF | A project to create a brand from the inside out by using three given words and bring it to life through three suitable touchpoints (at least 1 touch point must be digital). The theme being invisibility, the category sector being Cultural & Creative and the brand angle being sustainability. Research focussed on unpacking the words. The problem; festivals consume a lot of energy. The solution; a festival that is completely self-sufficient on its own energy as well as being completely UV during the night.

EARTHBEAT | The ultimate sustainable Drum & Bass UV festival that occurs during a weekend at the end of summer.  During the year the solar panels harvest the suns energy to use for the festival. During the actual festival the dancefloor converts the kinetic energy from the floor into sound and lighting, engaging the user in a sustainable experience. The bathrooms also use toilets that recycles water from sinks. The festival is completely paper free and there are no single use plastics on site.

OUR AIM | is to create the ultimate UV festival experience whilst still being eco-friendly.

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BRANDING | For the logo I wanted to to incorporate the UV energy from the sun by depicting the sun rays. The dots displays the movement of the kinetic energy given off from the solar panels and dance floor. Under the UV light the these colours glow, representing the UV theme at night as well during the day. I used Atiba for the font as it is very futuristic like this festival. The branding includes the dots pattern in a variety of ways to focus on the energy throughout the whole festival.